©2018 by ANDREI OPRESCU. ALL RIGHTS RESERVED

HUGO BOSS
DOCUMENTARY

Andrei Oprescu was assigned by Chinese media company qq.com to create a documentary commercial for the launch of HUGO BOSS campaign SUCCESS IS MADE in China. The project was shot and edited in a few different countries and was a huge success on the Chinese v.qq.com website reaching over 90 million views.

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Tremendous success on Chinese social media

The entire film was shot in Spanish, James Rodriguez's native language, and adapted during post-production for the English and Chinese audiences. The final version includes a 6 minute documentary in both Chinese and English.

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Shooting in Madrid was a personal pleasure since there we met and filmed all big stars of Real, including Ronaldo and Zidane.

Similar to the character in the Hugo Boss campaign, James Rodriguez is a role model in real life too. He is modest and inspiring.

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Short English Version

English Version

Chinese Version